![]() Until now, to recreate an inspiring colour from the real world, you had to photograph the colour, then analyse and reconstitute it digitally. Indeed, while it’s easy to match a colour on a computer screen, it’s much more complicated to recreate the perfect shade of something real. ![]() Today, Pantone has innovated once again by launching an app together with a physical colour matching card that lets creatives sample colours directly from real life. Credit: Pantone The new tool for identifying real-life colours It’s an announcement with far-reaching influence in society, from fashion to marketing, to social media and even politics. What’s more, every year since 2000, the Pantone Color Institute has named a “Pantone Colour of the Year” at the beginning of December. For getting on 60 years now, the brand’s system has been an essential tool, not just for the design industry, but for paint, textile and plastic manufacturers too. Pantone literally wrote the book on colour matching. Every colour, in every tone and hue, was given a number. The Pantone system soon became the simplest way to classify, communicate and match colours with its catalogue’s easy-to-use fan format. It was invented in 1963 to make it easier to match complex colours in the printing industry. ![]() Credit: PantoneĪll creatives are familiar with Pantone, the most well-known and widely used colour matching system in the world. This nifty tool is ideal for graphic designers and colour obsessives alike. Love the shade of a flower in your garden or a handbag from your favourite brand? Well, you’re in luck: thanks to the Pantone Connect app and the Pantone Color Match Card, you can now find out their Pantone colour numbers in a matter of seconds.
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